"While Morgan expects some WIBC listeners to be “hugely disappointed” by the change, he said
losing Limbaugh could open up the station to more advertising opportunities.
There are some—primarily national—advertisers that refuse to air commercials during Limbaugh’s show,
Morgan explained. Emmis officials began notifying its advertisers of the change Monday. “We believe this could open us up to a new group of advertisers,” he said.
http://www.ibj.com/articles/52715-wibc-pulling-plug-on-rush-limbaugh-show
boycotts work, my friend.
losing Limbaugh could open up the station to more advertising opportunities.
There are some—primarily national—advertisers that refuse to air commercials during Limbaugh’s show,
Morgan explained. Emmis officials began notifying its advertisers of the change Monday. “We believe this could open us up to a new group of advertisers,” he said.
http://www.ibj.com/articles/52715-wibc-pulling-plug-on-rush-limbaugh-show
boycotts work, my friend.