protectionist
Governor
I've seen a lot of reports about the controversial shut-off of Newsmax from Direct TV, but haven't heard or seen a word about the sponsors who are paying big bucks to have their products shown to as many people as possible. Well, by having that advertising reduced by 13 million people, one would think that would be a big blow those companies, and a severe reduction of what they are paying for. Even on Newsmax itself (who talks about this frequently), we see no mention about the sponsors, and there are many of them, who advertise on Newsmax because it is one of the highest rated TV new shows (#4 by Nielsen ratings), reaching a large audience.
Here's a partial list of Newsmax sponsors >>>
Tide, GMC, Crunch Fitness, Jiffy Lube, Keytruda/Merck, Alfa Romeo, Worthy, Airbnb, Zaxby's, Florida leather Gallery, Nutrafol, Self, Daily Harvest, Buick/Envision, Pluto TV, Subway, Burger King, Little Caesars, Progressive Insurance, Ibrance, Calm, Greenlight, Kane's Furniture,
One would think that these sponsors would be up in arms, or at the very least, demanding rate reductions, due to reductions in service. This might be related to the specific contracts that these sponsors have with DirectTV, but having owned a business myself, I'd be hard-pressed to think that these sponsors would have went along with a contract giving Newsmax the right to reduce their viewership, without a corresponding/correlated reduction in price to the sponsors.
Lastly, we also would be hard-pressed to think that Direct TV is giving these sponsors reduction$, because their whole (ludicrous) excuse revolves around money, saying that Newsmax was asking for too much money (when they're paying more to 22 liberal broadcasters with much lower Nielsen ratings)
While it's pretty obvious that Direct TV and their parent ATT, have a political agenda here, the sponsors aren't thinking about politics. They're concerned with money, and that money comes from sale$ generated by advertising, of which there is now 13 Million viewers less of.
Here's a partial list of Newsmax sponsors >>>
Tide, GMC, Crunch Fitness, Jiffy Lube, Keytruda/Merck, Alfa Romeo, Worthy, Airbnb, Zaxby's, Florida leather Gallery, Nutrafol, Self, Daily Harvest, Buick/Envision, Pluto TV, Subway, Burger King, Little Caesars, Progressive Insurance, Ibrance, Calm, Greenlight, Kane's Furniture,
One would think that these sponsors would be up in arms, or at the very least, demanding rate reductions, due to reductions in service. This might be related to the specific contracts that these sponsors have with DirectTV, but having owned a business myself, I'd be hard-pressed to think that these sponsors would have went along with a contract giving Newsmax the right to reduce their viewership, without a corresponding/correlated reduction in price to the sponsors.
Lastly, we also would be hard-pressed to think that Direct TV is giving these sponsors reduction$, because their whole (ludicrous) excuse revolves around money, saying that Newsmax was asking for too much money (when they're paying more to 22 liberal broadcasters with much lower Nielsen ratings)
While it's pretty obvious that Direct TV and their parent ATT, have a political agenda here, the sponsors aren't thinking about politics. They're concerned with money, and that money comes from sale$ generated by advertising, of which there is now 13 Million viewers less of.
