Arkady
President
Whenever an international event captures the news cycle, you can really spot the different lineage of Fox News and CNN. Even though CNN has fallen far from the days when it called itself the world's most important network, you can still see echoes of that heritage. You can see how the network set itself up with the BBC World Service in mind. You can see how it has a bureaus all around the world, and all kinds of top-notch analytical talent lined up to be able to weigh in, on short notice, about Taiwanese culture, bauxite production in Brazil, waste-water treatment in India, drought in North Africa, or basically anything else. Fox News, on the other hand, was set up along the model of so many other Newscorp tabloid offerings, where the focus is on local culture and the doings of famous people, only filtered through a partisan political lens.
The Fox News business model makes a lot more sense. It grabs a larger share of the audience, and although they're disproportionately the old couch potatoes that advertisers don't value much, you can make up with volume what you lack with quality. Just as importantly, it's a cheap model. Producing Fox News-style segments generally just involves having some right-wing talking head sit in a studio preaching to the choir, while bringing in occasional sparring partners, interview subjects, or foils for him or her to talk to. When in doubt, just read the latest GOP talking points memo. Maintaining a large international presence is much more expensive than that, which cuts into the bottom line. So, CNN has been slowly remaking itself in Fox News's image for well over a decade now -- shrinking its foreign presence, and relying less on a large stable of veteran reporters and analysts, and more on a few key telegenic personalities.
However, although I completely understand why Fox News has opted to focus on the profit-generating strategy of producing cheap content for provincial people, the results can still be hilarious:
http://www.salon.com/2014/05/07/fox_news_parodies_itself_uses_footage_of_random_sad_asians_instead_of_actual_koreans_partner/
When you have relatively little presence on the ground to cover a story, it's easier just to reach randomly into the stock footage vault and grab whatever vaguely related video you can find to accompany narration that's just a Foxified rewording of whatever the news wires are carrying. The kind of people who watch Fox News are unlikely to notice, or to care if they do notice, so it saves a lot of money. Then you can get back to listening to Brit Hume yell about how awful Obama is.
The Fox News business model makes a lot more sense. It grabs a larger share of the audience, and although they're disproportionately the old couch potatoes that advertisers don't value much, you can make up with volume what you lack with quality. Just as importantly, it's a cheap model. Producing Fox News-style segments generally just involves having some right-wing talking head sit in a studio preaching to the choir, while bringing in occasional sparring partners, interview subjects, or foils for him or her to talk to. When in doubt, just read the latest GOP talking points memo. Maintaining a large international presence is much more expensive than that, which cuts into the bottom line. So, CNN has been slowly remaking itself in Fox News's image for well over a decade now -- shrinking its foreign presence, and relying less on a large stable of veteran reporters and analysts, and more on a few key telegenic personalities.
However, although I completely understand why Fox News has opted to focus on the profit-generating strategy of producing cheap content for provincial people, the results can still be hilarious:
http://www.salon.com/2014/05/07/fox_news_parodies_itself_uses_footage_of_random_sad_asians_instead_of_actual_koreans_partner/
When you have relatively little presence on the ground to cover a story, it's easier just to reach randomly into the stock footage vault and grab whatever vaguely related video you can find to accompany narration that's just a Foxified rewording of whatever the news wires are carrying. The kind of people who watch Fox News are unlikely to notice, or to care if they do notice, so it saves a lot of money. Then you can get back to listening to Brit Hume yell about how awful Obama is.