Why do you think Trump feels he must dominate the news coverage everyday and why does the media grant him his wishes? Good or bad, Trump must be at the forefront of news coverage, right? I mean this weekend's 50 + tweets he knew would dominate the news cycle for a few days at least, gotta figure he will do something tonight/ Wed . Morning to keep things going. Is his ego that big? I mean he obviously says and does things to keep himself in the spotlight.