Barbella
Senator
Lone Survivor" was adapted and directed by Peter Berg and is based on the book of the same name by Marcus Luttrell, the film's namesake survivor, and Patrick Robinson. Taylor Kitsch, Eric Bana and Ben Foster co-star in the battle saga, which averaged an impressive $13,395 on its 2,875 theaters -- more than three times better than any other movie.
In addition to the major markets, Universal's marketing targeted the Heartland and military-friendly locales including San Diego, and it connected in a major way. With author Luttrell front and center, "Lone Survivor" and its theme of heroic service to the country also drew major attention on the news circuit in the run-up to its nationwide expansion, and that plainly helped.
"It played extremely well in Middle America," Universal's distribution chief Nikki Rocco told The Wrap. "It's a sad and very tough story, but it also can make you very proud that we have these people representing our country, and I think the movie tapped into that. "
She said the movie's strength with women -- who represented 43 percent of the audience and gave it an "A+" CinemaScore -- was surprising. "It's graphic, there's no doubt about that,' she said. "That it would score so well with them is amazing."
http://movies.msn.com/movies/article.aspx?news=846858
In addition to the major markets, Universal's marketing targeted the Heartland and military-friendly locales including San Diego, and it connected in a major way. With author Luttrell front and center, "Lone Survivor" and its theme of heroic service to the country also drew major attention on the news circuit in the run-up to its nationwide expansion, and that plainly helped.
"It played extremely well in Middle America," Universal's distribution chief Nikki Rocco told The Wrap. "It's a sad and very tough story, but it also can make you very proud that we have these people representing our country, and I think the movie tapped into that. "
She said the movie's strength with women -- who represented 43 percent of the audience and gave it an "A+" CinemaScore -- was surprising. "It's graphic, there's no doubt about that,' she said. "That it would score so well with them is amazing."
http://movies.msn.com/movies/article.aspx?news=846858